Week 2 of uni already done and dusted. My lecturer, Tony, also taught me last semester, and I was so excited to see he is still entertaining classes as crazily as ever! To some, he may seem over the top, but he really knows how to capture an audience and make himself stand out from the crowd. If I want to go anywhere in this business, I know I will have to do the same.
Today we learnt about the very basics of a media release. It relates to an upcoming assessment, and as always, must mention the 5 W's and the H! This is, of course: who, what, when, where, why and how. If you look at any news article or information piece, each will answer all of these questions within the first paragraph. A writer must capture the attention of her audience, and this is done by giving them every important detail immediately.
The media kit assignment will be my first real taste of writing within PR terms. As a journalism student, let's see how persuasive I can get!
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